Puerto Rican-Dominican producer and DJ Tainy just got himself a good deal after selling his pre-2021 music catalog and publishing rights to Influence Media (Influence Media Partners).
Influence Media is focused on investing in the rights to commercially successful songs, specifically the recording and publishing rights. This is what the company has done with Tainy’s catalog, acquiring it for about $25 million. However, the exact figure has not been released to the public.
The acquisition of these rights was negotiated by the producer and DJ’s representative, Lex Borrero, and his attorney, Jason Boyarski, of Boyarski Fritz LLP. Influence Media announced that it would create an alliance with accounts managed by Warner Music Group and BlackRock Alternative Investors to create a new music rights platform that manages and invests in the most influential creators in the music industry.
DJ Tainy’s Impact on Urban Music in Latin America
The famous producer and DJ has worked on major hits that have topped the charts worldwide, such as “I Like It” (by Cardi B with J Balvin and Bad Bunny), “Telepatía” (by Kali Uchis), and “Daikiti” (by Bad Bunny and Jhay Cortez).
Since he was fourteen years old, Marcos Efraín Masís Hernández, artistically known as Tainy, has been interested in music. At fifteen, he began cooperating with the album ‘Mas Flow 2’ with Luny Tunes, who later integrated him into their team. Tainy’s career took off with the success of Daddy Yankee’s album ‘Barrio Fino.’ From then on, he started working with the most important and well-known artists of the urban genre.
Masís has been catapulted as one of the best Latin music producers and composers. According to Billboard magazine, he is also in the top 10 of the best Producers of the 21st century. Tainy’s contribution to the music industry in Latin America has led him to lead for more than a decade a whole new generation of artists that have changed Latin music and culture, being the mastermind behind the biggest hits in the history of urban music.
Throughout his career, he has had four Grammy nominations and has been the winner of 3 Latin Grammys, and produced the hits that consolidated the careers of many iconic artists such as Daddy Yankee, J Balvin, Bad Bunny, Zion & Lennox, Rosalia, Don Omar, Wisin & Yandel, Kali Uchis, among others.
In addition to his work with urban artists, Tainy was also the executive producer of Selena Gomez’s first all-Spanish EP “Revelación,” he was on “Sunbathe” with singer Miguel, and “Summer of Love” with singer Shawn Mendez.