Cannabidiol — better known as CBD —  is a hot wellness and health product right now. The demand is so high that researchers project the CBD market to reach $47.22 billion by 2028, a soaring increase from $4.9 billion in 2021. That translates to a compound annual growth rate (CAGR) of 21.3 percent.

It’s not a huge surprise since businesses use it for all kinds of products. You can find nearly any CBD-infused products out there — from oils, creams, lotions, coffee beans — you name it, people have probably already tried it. 

But why is it such a go-to item? Is it a fad, or is it worth a try? While everyone has their own take on contemporary products, we’re here to help you start your research.

Here are three facts you didn’t know about CBD and Latin-owned brands that teach us through their products.

CBD won’t get you high

This appears to be one of people’s most common misconceptions — including my own. Many people associate CBD with being straight-up cannabis, thinking they’ll feel sedated or high. Cedars Sinai explains that, while CBD is a chemical compound found naturally in the cannabis plant, it does not contain tetrahydrocannabinol (THC), “the psychoactive component of cannabis responsible for making users feel ‘high.’”

Herbas Body Care, for example, is a Latin-owned company that highlights this astigmatism. Herba’s founder, Miriam Aristy-Farer, says: “I can honestly tell you CBD does not get you high and CBD alone will not stop your pain… when combined with other plants, diet, you can start to manage your pain, easily from your home. It’s a lifestyle that pays attention to inflammatory triggers and plants’ medicinal benefits.”

It can help ease pain — including menstrual period relief

While the FDA hasn’t officially approved the component for prescription, many businesses use the plant’s benefits to help ease the pain. A Latin-owned company, Xula, uses the power of the plant to tackle stress and the discomforts of being on your time of the month. Their CBD journey goes deeper, though. “As a wellness brand, we use CBD and other cannabinoids as a portal to re-introduce our communities to our ancestral knowledge of plant power.”

It can help balance dry skin

For those with dry skin, look no further. Antedotum is a Latin-owned skincare company with a product specially designed for dehydrated skin. It is “a powerfully concentrated CBD and CBG oil complex” for dry skin and age-related dehydration. The product is also used to reduce redness and inflammation of the skin.

So, are you going to give it a shot? Make sure to let us know about any other facts that we may not know about!