MIAMI, FL – March 15, 2017 – (HISPANICIZE WIRE) – Hispanicize 2017 organizers announced today that Prudential Financial, Inc. has been named the Presenting Sponsor of the 8th annual event for the second consecutive year. Hispanicize 2017 (, the nation’s premier gathering of Latino digital content creators, marketers, journalists, musicians, filmmakers and tech entrepreneurs, taking place April 3-6, 2017 at the JW Marriott Marquis Miami.


“Prudential Financial’s partnership with Hispanicize is unprecedented and will instantly stand out for its scale and sincere commitment to champion the hopes and dreams of Latinos,” said Manny Ruiz, CEO and founder of Hispanicize. “Prudential’s values align with ours as two organizations that are truly devoted to empowering Latinos and helping them achieve their fullest potential.”

“The US population continues to evolve, and that makes it even more important for us to tap into shifting demographics to help more people achieve the financial prosperity and security that we believe should be available to everyone,” said Mammen Verghis, vice president of Multicultural Consumer Marketing at Prudential. “As the single largest and fastest growing minority community in the United States, we understand the importance of engaging Latinos as we look to reach out to increasingly diverse consumers. Hispanicize draws many of the most influential members of the Latino community each year, which is why we are excited to partner with Manny and his team in the effort to help bridge the gap of financial information and increase access to financial tools.”

Scope of Prudential at Hispanicize 2017

As the presenting sponsor, Prudential will be fully immersed in this year’s event, beginning with a takeover of Hispanicize’s marquee community-building program, the fourth annual Positive Impact Awards (PIAs) gala on Tuesday, April 4, 2017. Designed to recognize community leaders, the PIAs will highlight the contributions of individuals across the U.S. who dedicate their lives, time and/or money to serving their communities. PIA winners were already announced so check for updates and the latest news.

Follow #PruPact to join the Positive Impact Awards conversation online.

Prudential is also the top supporter of the first National Association of Hispanic Journalists Spanish-language convention that is taking place within Hispanicize and will provide journalists with five full days of professional development content. To encourage attendees to take control of their financial future, Prudential is providing a series of financial workshops for many of the event’s most influential attendees, including a partnership with the National Association of Hispanic Journalists to inform journalists about how they can help deliver news and information needed to build assets to achieve financial security to this community.

In addition, Prudential will return to the second annual DiMe Summit, an intimate, influencers-only day of in-depth workshops, sessions, inspirational talks, and VIP content. The summit kicks off Hispanicize 2017 Week on Monday, April 3rd in Miami’s Wynwood arts district and will welcome 250 top Latina, Latino, and multicultural creators and celebrities. A fashion show featuring the theme of inspiring financial independence will be presented by top Latino and multicultural influencers.

Additionally, Prudential will help recognize Emmy, Peabody and Alfred Dupont award-winning journalist José Díaz-Balart, anchor of Telemundo’s national daily newscast “Noticias Telemundo” and of “NBC Nightly News Saturday” at Wednesday’s Latinovator luncheon. Diaz-Balart will be presented the Hispanicize Latinovator award for his achievements and unique position as the only anchor of both a national Spanish-language and English-language TV network, a distinction which positions him among the most recognizable Latinos in journalism.

For live updates on Prudential Financial activities taking place during Hispanicize 2017 follow the #Prupárate hashtag on all social media channels.

Sponsorship Opportunities

Sponsorship information is still available by contacting or calling 203.364.4779.

Presented by Prudential Financial, Hispanicize 2017 Week ( is sponsored by a growing list of sponsors. As of today, announced sponsors also include: P&G Orgullosa, Crest, Toyota, SBS’ LaMusica, Wells Fargo, Walmart, State Farm, NASCAR, Best Western, Go Rving, KOA, Israel Board of Tourism, The W.K. Kellogg Foundation, NBCUniversal Telemundo Enterprises, Comcast, MSNBC, NBC News, AARP, CNN, CNN Español, Cooper Tires, The City of Miami, Kelley Blue Book, Princess House, Home Depot, Regions Bank, Pan American Life Insurance, ESPN Deportes, Florida Dairy Farmers, Ole Henriksen, Lansinoh, República, C-Com Group, Synergy Workspaces,, APC Collective, BodenPR,, Visit Philly, Sensis, ThinkNow Research,, Octupus Advertising Group, saludMóvil, The Calvert Foundation and Dvdendo.

Additional media partners include: PRWeek, Hispanicize Wire, Mamiverse,, Popful, Hispanic Kitchen, 2BTube, PRODU, El Sentinel, Puerto Rico BloggerCon, Hispanic PR Blog, the Hispanic Public Relations Association, Miami Herald Media, Media Moves, iBlog Magazine, and the Hispanic Association on Corporate Responsibility (HACR).

About Prudential
Prudential Financial, Inc. (NYSE: PRU), a financial services leader with more than $1 trillion of assets under management as of December 31, 2016, has operations in the United States, Asia, Europe, and Latin America.  Prudential’s diverse and talented employees are committed to helping individual and institutional customers grow and protect their wealth through a variety of products and services, including life insurance, annuities, retirement-related services, mutual funds and investment management.  In the U.S., Prudential’s iconic Rock symbol has stood for strength, stability, expertise and innovation for more than a century.  For more information, please visit

About The Hispanicize Event
Now in its 8th year, Hispanicize 2017 Week ( (#Hispz17) is the iconic, largest annual event for Latino trendsetters and newsmakers in digital content creation, journalism, marketing, entertainment and tech entrepreneurship.

Hispanicize 2017 is expected to gather more than 3,000 of the nation’s most influential Latino professionals from the industries of digital content creation, journalism, music, marketing, film and business over four days. The event will take place in downtown Miami’s JW Marriott Marquis Hotel, April 3-6, 2017.

The Hispanicize event is a launch pad for creative endeavors, new products, technologies, marketing campaigns, films, books, music and more targeting Latinos in the U.S. and/or Puerto Rico.

The Hispanicize event is owned and operated by Hispanicize Media Group, LLC, the parent company of DiMe Media, Hispanic Kitchen and the Hispanic PR Blog.

The Hispanicize Event can be found on Facebook, Instagram (@HispanicizeEvent) and Twitter (@Hispanicize).