MIAMI – April 3, 2017 – (HISPANICIZE WIRE) – United Airlines was announced today as the exclusive airline sponsor of Hispanicize, the largest annual event for Latino trendsetters and newsmakers in digital content creation, journalism, marketing, entertainment and tech entrepreneurship. United will use its robust route network to connect Hispanicize participants to the organization’s events in Miami, Houston and Los Angeles while offering special deals for event attendees.

“As the newest member of the Hispanicize family, we look forward to building relationships and sharing the story of how United helps connect people to the moments that matter most,” said Jonathan Guerin, United’s Senior Public Relations Manager and Spokesman.

With more than 87,000 employees around the world, United is committed to embracing and fostering diversity, and that includes connecting with the growing Hispanic community within the United States. Hispanicize is one of the vital ways in which United is reaching Hispanic marketing, communications and advertising professionals.

“United’s long-term commitment to the Latino community is both exemplary and encouraging,” said Manny Ruiz, CEO of the Hispanicize Media Group, which owns the Hispanicize events, DiMe Media and Hispanic Kitchen. “In Miami, Los Angeles and Houston, we are very happy to know United Airlines service is available to connect us and our attendees as we make our way to our destinations.”

Travel discount available for Hispanicize attendees

United is offering attendees a discounted travel rate to this year’s event in Miami, which will take place April 3-6. Conference attendees can take advantage of the discounted rate when purchasing tickets through the Hispanicize event website at

Meet United at Hispanicize

Representing United Airlines at Hispanicize in Miami, Jonathan Guerin will participate in a panel discussion during the inaugural Hispanicize CMO Summit. Guerin and other senior multicultural marketing executives will speak during their “State of Multicultural Marketing Brands Town Hall Panel” at 11:05 a.m. EDT, Monday, April 3, 2017.

Additionally, Jonathan Guerin will join Carlos Correcha-Price from Edelman during the “United Airlines – Creating Trust Through Leadership” session at 11:20 a.m. EDT, Thursday, April 6, 2017.

Experience United Polaris

For a more immersive experience, United Airlines will feature United Polaris in its event space #205. United Polaris service is the airline’s reinvention of its international premium cabin travel experience, featuring elevated comfort and service from lounge to landing for a restful night’s sleep in the air.

United will also host a special United Polaris surprise and delight campaign throughout the conference – offering attendees opportunities to win luxurious amenities available to customers flying in United Polaris class.

Join the #UnitedatHispanicize Conversation

Join United at Hispanicize using #UnitedatHispanicize and follow United Airlines on Twitter (@United) and Facebook ( and Instagram (@United).

Meet with United at Hispanicize

Meet with United Airlines at Hispanicize Miami by contacting

About United Airlines
United Airlines and United Express operate more than 4,500 flights a day to 339 airports across five continents. In 2016, United and United Express operated more than 1.6 million flights carrying more than 143 million customers. United is proud to have the world’s most comprehensive route network, including U.S. mainland hubs in Chicago, Denver, Houston, Los Angeles, New York/ Newark, San Francisco and Washington, D.C. The airline is a founding member of Star Alliance, which provides service to 192 countries via 28 member airlines. For more information, visit, follow @United on Twitter or connect on Facebook. The common stock of United’s parent, United Continental Holdings, Inc., is traded on the NYSE under the symbol UAL

About The Hispanicize Event
Now in its 8th year, Hispanicize 2017 Week ( (#Hispz17) is the iconic, largest annual event for Latino trendsetters and newsmakers in digital content creation, journalism, marketing, entertainment and tech entrepreneurship.

Hispanicize 2017 is expected to gather more than 3,000 of the nation’s most influential Latino professionals from the industries of digital content creation, journalism, music, marketing, film and business over four days. The event will take place in downtown Miami’s JW Marriott Marquis Hotel, April 3-6, 2017.

The Hispanicize event is a launch pad for creative endeavors, new products, technologies, marketing campaigns, films, books, music and more targeting Latinos in the U.S. and/or Puerto Rico.

The Hispanicize event is owned and operated by Hispanicize Media Group, LLC, the parent company of DiMe Media, Hispanic Kitchen and the Hispanic PR Blog.

The Hispanicize Event can be found on Facebook, Instagram (@HispanicizeEvent) and Twitter (@Hispanicize).