Inside Episode 18
Welcome to the latest BUSINESS edition of Hispanicize Hangout featuring Elizabeth Campbell, Senior Director Of Cultural Engagement at McDonald’s Corporation. Hear about Elizabeth’s journey over the past 15 years at McDonald’s leading up to her current role of driving cultural strategy across social media, multicultural marketing, activations and promotions and branded content. Hear about how McDonald’s has stayed authentically connected to its core customers during a time of COVID and BLM through its first responder Thank You Meal program, and the widely touted ‘One Of Us’ campaign.
Learn about the importance of multicultural consumers for McDonald’s and the role of in-culture marketing to effectively engage across key segments. This in depth and candid conversation with McDonald’s own, Elizabeth Campbell, is not to be missed.
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