Inside Episode 23

#BuchanansCultura raises a glass to the greatness within the Hispanic community in honor of Hispanic Heritage Month with ¡Pa’ La Cultura!

Together with Hispanicize, as a brand rooted in championing cultural diversity, Buchanan’s launched ¡Pa’ La Cultura!, a new digital series celebrating and raising a glass to those that have been enriching our cultura. The digital campaign pays tribute to various cultural tastemakers during this celebratory month by amplifying the voices and the stories of achievement among Hispanic Americans making an impact on mass-culture.

¡Pa’ La Cultura! is amplified through Hispanicize #UnidosTogether Virtual Summit, the largest virtual gathering of Latinx influencers, content creators, celebrities, community leaders, entrepreneurs and media & entertainment innovators in celebration of Hispanic Heritage Month.

The FREE virtual event is curated by JOHN LEGUIZAMO’S NGL Collective, with JESSICA ALBA, JULIAN CASTRO, MELISSA FUMERO, AYMEE NUVIOLA, JULISSA CALDERON, CARLOS PONCE and EDWARD JAMES OLMOS among the ALL-STAR line-Up. The star-studded event will host Roundtables & Celebrity Keynotes, LatinXCLNCE Awards, a Virtual Scavenger Hunt, Musical performances, a Buchanan’s virtual cocktail carousel and more at